Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000658 | DoorDash | $21.17 | $6.35 | $14.82 | 2026-03-26 14:00:45 |
| TXN-01002391 | Clover | $20.62 | $0.49 | $20.13 | 2026-03-26 13:56:06 |
| TXN-01001500 | GrubHub | $22.66 | $6.80 | $15.86 | 2026-03-26 13:49:43 |
| TXN-01000754 | UberEats | $37.33 | $11.20 | $26.13 | 2026-03-26 13:32:43 |
| TXN-01001688 | Toast | $36.60 | $0.95 | $35.65 | 2026-03-26 13:10:54 |
| TXN-01000229 | DoorDash | $29.01 | $8.70 | $20.31 | 2026-03-26 13:06:55 |
| TXN-01002508 | Clover | $15.64 | $0.38 | $15.26 | 2026-03-26 13:05:04 |
| TXN-01001120 | UberEats | $27.05 | $8.12 | $18.93 | 2026-03-26 12:54:34 |
| TXN-01001709 | Toast | $32.38 | $0.84 | $31.54 | 2026-03-26 12:50:51 |
| TXN-01001154 | UberEats | $21.72 | $6.52 | $15.20 | 2026-03-26 12:47:43 |
| TXN-01000065 | DoorDash | $40.30 | $12.09 | $28.21 | 2026-03-26 12:38:02 |
| TXN-01000632 | DoorDash | $19.03 | $5.71 | $13.32 | 2026-03-26 12:34:11 |
| TXN-01001953 | Toast | $16.90 | $0.44 | $16.46 | 2026-03-26 12:33:09 |
| TXN-01001533 | Toast | $31.27 | $0.81 | $30.46 | 2026-03-26 12:24:04 |
| TXN-01000436 | DoorDash | $30.27 | $9.08 | $21.19 | 2026-03-26 12:08:27 |
| TXN-01001843 | Toast | $36.98 | $0.96 | $36.02 | 2026-03-26 11:55:03 |
| TXN-01000602 | DoorDash | $40.81 | $12.24 | $28.57 | 2026-03-26 11:52:45 |
| TXN-01000991 | UberEats | $20.65 | $6.19 | $14.46 | 2026-03-26 11:52:08 |
| TXN-01002419 | Clover | $36.54 | $0.88 | $35.66 | 2026-03-26 11:47:44 |
| TXN-01000442 | DoorDash | $20.43 | $6.13 | $14.30 | 2026-03-26 11:42:39 |
| TXN-01000747 | UberEats | $28.94 | $8.68 | $20.26 | 2026-03-26 11:10:16 |
| TXN-01002402 | Clover | $15.09 | $0.36 | $14.73 | 2026-03-26 10:44:12 |
| TXN-01002131 | Square | $18.40 | $0.53 | $17.87 | 2026-03-26 10:44:02 |
| TXN-01001862 | Toast | $22.53 | $0.59 | $21.94 | 2026-03-26 10:32:01 |
| TXN-01001921 | Toast | $17.62 | $0.46 | $17.16 | 2026-03-26 09:40:45 |