Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001662 | Toast | $20.23 | $0.53 | $19.70 | 2026-03-26 09:20:29 |
| TXN-01001591 | Toast | $27.69 | $0.72 | $26.97 | 2026-03-26 08:29:29 |
| TXN-01001736 | Toast | $30.70 | $0.80 | $29.90 | 2026-03-26 08:20:24 |
| TXN-01001522 | Toast | $35.71 | $0.93 | $34.78 | 2026-03-26 07:45:49 |
| TXN-01002398 | Clover | $34.31 | $0.82 | $33.49 | 2026-03-25 22:57:23 |
| TXN-01000554 | DoorDash | $23.17 | $6.95 | $16.22 | 2026-03-25 21:56:47 |
| TXN-01000610 | DoorDash | $21.96 | $6.59 | $15.37 | 2026-03-25 21:27:11 |
| TXN-01002338 | Clover | $31.84 | $0.76 | $31.08 | 2026-03-25 20:51:55 |
| TXN-01001009 | UberEats | $33.46 | $10.04 | $23.42 | 2026-03-25 20:47:41 |
| TXN-01001271 | GrubHub | $25.74 | $7.72 | $18.02 | 2026-03-25 20:16:23 |
| TXN-01000524 | DoorDash | $28.20 | $8.46 | $19.74 | 2026-03-25 19:52:13 |
| TXN-01001028 | UberEats | $29.73 | $8.92 | $20.81 | 2026-03-25 19:41:00 |
| TXN-01001476 | GrubHub | $39.32 | $11.80 | $27.52 | 2026-03-25 19:30:29 |
| TXN-01002459 | Clover | $25.82 | $0.62 | $25.20 | 2026-03-25 19:24:05 |
| TXN-01000027 | DoorDash | $22.56 | $6.77 | $15.79 | 2026-03-25 19:00:43 |
| TXN-01000851 | UberEats | $26.86 | $8.06 | $18.80 | 2026-03-25 18:59:30 |
| TXN-01002418 | Clover | $37.32 | $0.90 | $36.42 | 2026-03-25 18:55:49 |
| TXN-01001674 | Toast | $26.77 | $0.70 | $26.07 | 2026-03-25 18:51:07 |
| TXN-01000729 | UberEats | $26.92 | $8.08 | $18.84 | 2026-03-25 18:48:30 |
| TXN-01000894 | UberEats | $37.67 | $11.30 | $26.37 | 2026-03-25 18:38:18 |
| TXN-01000081 | DoorDash | $35.15 | $10.54 | $24.61 | 2026-03-25 18:35:00 |
| TXN-01001790 | Toast | $31.50 | $0.82 | $30.68 | 2026-03-25 18:29:44 |
| TXN-01002210 | Square | $21.25 | $0.62 | $20.63 | 2026-03-25 18:24:37 |
| TXN-01001442 | GrubHub | $36.33 | $10.90 | $25.43 | 2026-03-25 18:11:42 |
| TXN-01001288 | GrubHub | $17.16 | $5.15 | $12.01 | 2026-03-25 17:20:32 |