Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000845 | UberEats | $18.44 | $5.53 | $12.91 | 2026-03-25 13:23:56 |
| TXN-01001667 | Toast | $32.06 | $0.83 | $31.23 | 2026-03-25 13:20:52 |
| TXN-01002275 | Square | $30.83 | $0.89 | $29.94 | 2026-03-25 13:08:20 |
| TXN-01001246 | UberEats | $37.16 | $11.15 | $26.01 | 2026-03-25 13:00:49 |
| TXN-01001003 | UberEats | $39.07 | $11.72 | $27.35 | 2026-03-25 12:54:27 |
| TXN-01001242 | UberEats | $34.26 | $10.28 | $23.98 | 2026-03-25 12:44:31 |
| TXN-01000976 | UberEats | $38.98 | $11.69 | $27.29 | 2026-03-25 12:42:29 |
| TXN-01001050 | UberEats | $36.60 | $10.98 | $25.62 | 2026-03-25 12:40:09 |
| TXN-01000463 | DoorDash | $17.41 | $5.22 | $12.19 | 2026-03-25 12:35:18 |
| TXN-01000921 | UberEats | $16.22 | $4.87 | $11.35 | 2026-03-25 12:23:00 |
| TXN-01000017 | DoorDash | $32.55 | $9.76 | $22.79 | 2026-03-25 12:20:53 |
| TXN-01001876 | Toast | $34.60 | $0.90 | $33.70 | 2026-03-25 12:19:49 |
| TXN-01000043 | DoorDash | $16.64 | $4.99 | $11.65 | 2026-03-25 12:14:00 |
| TXN-01001019 | UberEats | $27.11 | $8.13 | $18.98 | 2026-03-25 12:10:37 |
| TXN-01001902 | Toast | $32.48 | $0.84 | $31.64 | 2026-03-25 12:09:54 |
| TXN-01002410 | Clover | $19.37 | $0.46 | $18.91 | 2026-03-25 12:02:40 |
| TXN-01000431 | DoorDash | $36.75 | $11.03 | $25.72 | 2026-03-25 11:56:05 |
| TXN-01001762 | Toast | $20.67 | $0.54 | $20.13 | 2026-03-25 11:54:02 |
| TXN-01002114 | Square | $16.50 | $0.48 | $16.02 | 2026-03-25 11:52:44 |
| TXN-01000687 | DoorDash | $23.32 | $7.00 | $16.32 | 2026-03-25 11:45:18 |
| TXN-01001376 | GrubHub | $30.81 | $9.24 | $21.57 | 2026-03-25 11:29:47 |
| TXN-01000076 | DoorDash | $18.85 | $5.66 | $13.19 | 2026-03-25 11:18:38 |
| TXN-01000218 | DoorDash | $22.36 | $6.71 | $15.65 | 2026-03-25 11:12:58 |
| TXN-01001635 | Toast | $17.35 | $0.45 | $16.90 | 2026-03-25 11:01:25 |
| TXN-01001379 | GrubHub | $27.08 | $8.12 | $18.96 | 2026-03-25 10:30:08 |