Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000096 | DoorDash | $25.12 | $7.54 | $17.58 | 2026-03-24 14:53:34 |
| TXN-01001537 | Toast | $29.69 | $0.77 | $28.92 | 2026-03-24 14:43:55 |
| TXN-01000464 | DoorDash | $17.99 | $5.40 | $12.59 | 2026-03-24 14:35:17 |
| TXN-01001454 | GrubHub | $16.31 | $4.89 | $11.42 | 2026-03-24 14:08:54 |
| TXN-01000210 | DoorDash | $17.49 | $5.25 | $12.24 | 2026-03-24 13:48:31 |
| TXN-01000170 | DoorDash | $28.26 | $8.48 | $19.78 | 2026-03-24 13:47:35 |
| TXN-01000996 | UberEats | $38.88 | $11.66 | $27.22 | 2026-03-24 13:44:35 |
| TXN-01000290 | DoorDash | $38.38 | $11.51 | $26.87 | 2026-03-24 13:41:01 |
| TXN-01002125 | Square | $33.38 | $0.97 | $32.41 | 2026-03-24 13:36:56 |
| TXN-01002303 | Square | $37.52 | $1.09 | $36.43 | 2026-03-24 13:34:10 |
| TXN-01000514 | DoorDash | $37.35 | $11.21 | $26.14 | 2026-03-24 13:25:42 |
| TXN-01001975 | Square | $14.58 | $0.42 | $14.16 | 2026-03-24 13:16:05 |
| TXN-01002480 | Clover | $37.35 | $0.90 | $36.45 | 2026-03-24 13:08:47 |
| TXN-01000295 | DoorDash | $41.66 | $12.50 | $29.16 | 2026-03-24 12:32:38 |
| TXN-01001969 | Square | $36.98 | $1.07 | $35.91 | 2026-03-24 12:30:32 |
| TXN-01002333 | Clover | $33.16 | $0.80 | $32.36 | 2026-03-24 12:27:33 |
| TXN-01002045 | Square | $17.02 | $0.49 | $16.53 | 2026-03-24 12:26:30 |
| TXN-01000483 | DoorDash | $34.24 | $10.27 | $23.97 | 2026-03-24 12:20:42 |
| TXN-01000497 | DoorDash | $33.31 | $9.99 | $23.32 | 2026-03-24 12:14:03 |
| TXN-01001672 | Toast | $19.23 | $0.50 | $18.73 | 2026-03-24 12:12:50 |
| TXN-01001024 | UberEats | $34.29 | $10.29 | $24.00 | 2026-03-24 12:11:33 |
| TXN-01001296 | GrubHub | $41.72 | $12.52 | $29.20 | 2026-03-24 12:04:17 |
| TXN-01001025 | UberEats | $17.85 | $5.36 | $12.49 | 2026-03-24 11:34:34 |
| TXN-01000988 | UberEats | $33.02 | $9.91 | $23.11 | 2026-03-24 11:31:00 |
| TXN-01001347 | GrubHub | $36.32 | $10.90 | $25.42 | 2026-03-24 11:29:52 |