Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001586 | Toast | $26.75 | $0.70 | $26.05 | 2026-03-23 19:44:52 |
| TXN-01001281 | GrubHub | $28.50 | $8.55 | $19.95 | 2026-03-23 19:44:44 |
| TXN-01001367 | GrubHub | $16.41 | $4.92 | $11.49 | 2026-03-23 19:34:51 |
| TXN-01002003 | Square | $30.72 | $0.89 | $29.83 | 2026-03-23 19:34:05 |
| TXN-01001629 | Toast | $23.71 | $0.62 | $23.09 | 2026-03-23 19:29:59 |
| TXN-01000291 | DoorDash | $17.66 | $5.30 | $12.36 | 2026-03-23 19:27:43 |
| TXN-01000473 | DoorDash | $30.57 | $9.17 | $21.40 | 2026-03-23 19:23:21 |
| TXN-01000163 | DoorDash | $24.75 | $7.42 | $17.33 | 2026-03-23 19:11:31 |
| TXN-01001763 | Toast | $37.13 | $0.97 | $36.16 | 2026-03-23 19:03:55 |
| TXN-01002059 | Square | $19.12 | $0.55 | $18.57 | 2026-03-23 18:52:21 |
| TXN-01002227 | Square | $36.37 | $1.05 | $35.32 | 2026-03-23 18:38:27 |
| TXN-01000407 | DoorDash | $41.12 | $12.34 | $28.78 | 2026-03-23 18:23:59 |
| TXN-01001714 | Toast | $33.93 | $0.88 | $33.05 | 2026-03-23 18:11:24 |
| TXN-01001447 | GrubHub | $25.84 | $7.75 | $18.09 | 2026-03-23 18:03:05 |
| TXN-01000973 | UberEats | $24.22 | $7.27 | $16.95 | 2026-03-23 18:01:06 |
| TXN-01001477 | GrubHub | $29.28 | $8.78 | $20.50 | 2026-03-23 17:21:26 |
| TXN-01000274 | DoorDash | $18.64 | $5.59 | $13.05 | 2026-03-23 17:17:02 |
| TXN-01002328 | Clover | $34.39 | $0.83 | $33.56 | 2026-03-23 17:16:00 |
| TXN-01001292 | GrubHub | $24.74 | $7.42 | $17.32 | 2026-03-23 17:03:35 |
| TXN-01000389 | DoorDash | $37.60 | $11.28 | $26.32 | 2026-03-23 17:01:40 |
| TXN-01000421 | DoorDash | $35.01 | $10.50 | $24.51 | 2026-03-23 16:58:35 |
| TXN-01002366 | Clover | $16.85 | $0.40 | $16.45 | 2026-03-23 16:51:43 |
| TXN-01002340 | Clover | $17.27 | $0.41 | $16.86 | 2026-03-23 16:43:56 |
| TXN-01000577 | DoorDash | $37.52 | $11.26 | $26.26 | 2026-03-23 16:43:21 |
| TXN-01000469 | DoorDash | $24.66 | $7.40 | $17.26 | 2026-03-23 16:09:38 |