Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000677 | DoorDash | $35.95 | $10.79 | $25.16 | 2026-03-23 16:07:36 |
| TXN-01000056 | DoorDash | $20.37 | $6.11 | $14.26 | 2026-03-23 15:55:25 |
| TXN-01000844 | UberEats | $36.27 | $10.88 | $25.39 | 2026-03-23 15:42:16 |
| TXN-01002081 | Square | $25.60 | $0.74 | $24.86 | 2026-03-23 15:37:25 |
| TXN-01001982 | Square | $28.06 | $0.81 | $27.25 | 2026-03-23 15:32:24 |
| TXN-01000179 | DoorDash | $30.85 | $9.26 | $21.59 | 2026-03-23 15:21:11 |
| TXN-01001563 | Toast | $37.25 | $0.97 | $36.28 | 2026-03-23 15:10:42 |
| TXN-01001711 | Toast | $36.80 | $0.96 | $35.84 | 2026-03-23 15:09:49 |
| TXN-01001169 | UberEats | $25.50 | $7.65 | $17.85 | 2026-03-23 14:26:44 |
| TXN-01000746 | UberEats | $32.23 | $9.67 | $22.56 | 2026-03-23 14:23:03 |
| TXN-01001435 | GrubHub | $19.00 | $5.70 | $13.30 | 2026-03-23 14:10:18 |
| TXN-01001877 | Toast | $25.12 | $0.65 | $24.47 | 2026-03-23 14:07:10 |
| TXN-01002029 | Square | $16.32 | $0.47 | $15.85 | 2026-03-23 14:01:37 |
| TXN-01001676 | Toast | $36.16 | $0.94 | $35.22 | 2026-03-23 13:44:23 |
| TXN-01002483 | Clover | $30.62 | $0.73 | $29.89 | 2026-03-23 13:41:25 |
| TXN-01001640 | Toast | $23.47 | $0.61 | $22.86 | 2026-03-23 13:38:32 |
| TXN-01001912 | Toast | $34.04 | $0.89 | $33.15 | 2026-03-23 13:32:10 |
| TXN-01001614 | Toast | $36.36 | $0.95 | $35.41 | 2026-03-23 13:28:47 |
| TXN-01000489 | DoorDash | $33.84 | $10.15 | $23.69 | 2026-03-23 13:22:35 |
| TXN-01002387 | Clover | $18.44 | $0.44 | $18.00 | 2026-03-23 13:19:07 |
| TXN-01000726 | UberEats | $40.64 | $12.19 | $28.45 | 2026-03-23 13:15:31 |
| TXN-01000928 | UberEats | $41.70 | $12.51 | $29.19 | 2026-03-23 13:12:10 |
| TXN-01000078 | DoorDash | $22.88 | $6.86 | $16.02 | 2026-03-23 12:58:54 |
| TXN-01001587 | Toast | $16.35 | $0.43 | $15.92 | 2026-03-23 12:35:48 |
| TXN-01002267 | Square | $33.89 | $0.98 | $32.91 | 2026-03-23 12:24:03 |