Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001434 | GrubHub | $38.78 | $11.63 | $27.15 | 2026-03-22 15:04:30 |
| TXN-01000704 | DoorDash | $38.14 | $11.44 | $26.70 | 2026-03-22 14:27:12 |
| TXN-01001369 | GrubHub | $33.05 | $9.91 | $23.14 | 2026-03-22 14:05:38 |
| TXN-01000093 | DoorDash | $37.09 | $11.13 | $25.96 | 2026-03-22 13:52:50 |
| TXN-01000141 | DoorDash | $24.51 | $7.35 | $17.16 | 2026-03-22 13:48:56 |
| TXN-01001063 | UberEats | $24.27 | $7.28 | $16.99 | 2026-03-22 13:42:19 |
| TXN-01001204 | UberEats | $36.78 | $11.03 | $25.75 | 2026-03-22 13:26:16 |
| TXN-01001496 | GrubHub | $39.93 | $11.98 | $27.95 | 2026-03-22 13:20:33 |
| TXN-01001068 | UberEats | $28.43 | $8.53 | $19.90 | 2026-03-22 13:19:31 |
| TXN-01000544 | DoorDash | $22.00 | $6.60 | $15.40 | 2026-03-22 13:17:12 |
| TXN-01000774 | UberEats | $20.32 | $6.10 | $14.22 | 2026-03-22 13:07:34 |
| TXN-01002102 | Square | $31.34 | $0.91 | $30.43 | 2026-03-22 13:05:20 |
| TXN-01001654 | Toast | $27.42 | $0.71 | $26.71 | 2026-03-22 12:50:00 |
| TXN-01002423 | Clover | $23.49 | $0.56 | $22.93 | 2026-03-22 12:46:27 |
| TXN-01001717 | Toast | $25.81 | $0.67 | $25.14 | 2026-03-22 12:42:31 |
| TXN-01001751 | Toast | $31.81 | $0.83 | $30.98 | 2026-03-22 12:40:34 |
| TXN-01000140 | DoorDash | $19.59 | $5.88 | $13.71 | 2026-03-22 12:16:24 |
| TXN-01002046 | Square | $31.39 | $0.91 | $30.48 | 2026-03-22 12:08:51 |
| TXN-01000772 | UberEats | $24.48 | $7.34 | $17.14 | 2026-03-22 12:04:12 |
| TXN-01000915 | UberEats | $39.40 | $11.82 | $27.58 | 2026-03-22 11:55:45 |
| TXN-01000882 | UberEats | $28.66 | $8.60 | $20.06 | 2026-03-22 11:55:30 |
| TXN-01002142 | Square | $19.82 | $0.57 | $19.25 | 2026-03-22 11:52:17 |
| TXN-01000579 | DoorDash | $35.11 | $10.53 | $24.58 | 2026-03-22 11:50:22 |
| TXN-01001445 | GrubHub | $18.61 | $5.58 | $13.03 | 2026-03-22 11:25:04 |
| TXN-01000529 | DoorDash | $38.06 | $11.42 | $26.64 | 2026-03-22 11:13:45 |