Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000002 | DoorDash | $18.33 | $5.50 | $12.83 | 2026-03-21 09:05:13 |
| TXN-01001888 | Toast | $24.76 | $0.64 | $24.12 | 2026-03-21 08:18:46 |
| TXN-01000432 | DoorDash | $17.79 | $5.34 | $12.45 | 2026-03-20 23:46:30 |
| TXN-01002196 | Square | $23.98 | $0.70 | $23.28 | 2026-03-20 22:23:24 |
| TXN-01001919 | Toast | $22.12 | $0.58 | $21.54 | 2026-03-20 22:10:27 |
| TXN-01000322 | DoorDash | $17.27 | $5.18 | $12.09 | 2026-03-20 22:03:00 |
| TXN-01001892 | Toast | $31.35 | $0.82 | $30.53 | 2026-03-20 21:53:43 |
| TXN-01001766 | Toast | $35.26 | $0.92 | $34.34 | 2026-03-20 21:46:53 |
| TXN-01000197 | DoorDash | $23.92 | $7.18 | $16.74 | 2026-03-20 21:32:34 |
| TXN-01000629 | DoorDash | $24.17 | $7.25 | $16.92 | 2026-03-20 21:18:47 |
| TXN-01000151 | DoorDash | $40.73 | $12.22 | $28.51 | 2026-03-20 21:12:04 |
| TXN-01001782 | Toast | $14.19 | $0.37 | $13.82 | 2026-03-20 20:58:16 |
| TXN-01001870 | Toast | $25.04 | $0.65 | $24.39 | 2026-03-20 20:47:38 |
| TXN-01000454 | DoorDash | $17.40 | $5.22 | $12.18 | 2026-03-20 20:26:15 |
| TXN-01001031 | UberEats | $38.86 | $11.66 | $27.20 | 2026-03-20 20:07:24 |
| TXN-01001344 | GrubHub | $22.44 | $6.73 | $15.71 | 2026-03-20 19:38:47 |
| TXN-01000891 | UberEats | $26.99 | $8.10 | $18.89 | 2026-03-20 19:29:16 |
| TXN-01001460 | GrubHub | $20.94 | $6.28 | $14.66 | 2026-03-20 19:23:53 |
| TXN-01001073 | UberEats | $31.05 | $9.31 | $21.74 | 2026-03-20 19:13:58 |
| TXN-01000247 | DoorDash | $23.86 | $7.16 | $16.70 | 2026-03-20 19:06:15 |
| TXN-01001048 | UberEats | $27.35 | $8.21 | $19.14 | 2026-03-20 19:01:30 |
| TXN-01001247 | UberEats | $32.50 | $9.75 | $22.75 | 2026-03-20 18:56:01 |
| TXN-01001152 | UberEats | $23.48 | $7.04 | $16.44 | 2026-03-20 18:52:21 |
| TXN-01001813 | Toast | $37.39 | $0.97 | $36.42 | 2026-03-20 18:45:24 |
| TXN-01000899 | UberEats | $36.92 | $11.08 | $25.84 | 2026-03-20 18:43:08 |