Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000954 | UberEats | $23.09 | $6.93 | $16.16 | 2026-03-20 18:30:51 |
| TXN-01002149 | Square | $35.53 | $1.03 | $34.50 | 2026-03-20 18:28:03 |
| TXN-01001494 | GrubHub | $29.79 | $8.94 | $20.85 | 2026-03-20 18:24:30 |
| TXN-01002072 | Square | $18.60 | $0.54 | $18.06 | 2026-03-20 18:20:38 |
| TXN-01000605 | DoorDash | $29.99 | $9.00 | $20.99 | 2026-03-20 18:08:50 |
| TXN-01001318 | GrubHub | $24.67 | $7.40 | $17.27 | 2026-03-20 18:01:22 |
| TXN-01000708 | UberEats | $20.35 | $6.11 | $14.24 | 2026-03-20 17:46:44 |
| TXN-01000026 | DoorDash | $17.73 | $5.32 | $12.41 | 2026-03-20 17:29:33 |
| TXN-01000663 | DoorDash | $26.09 | $7.83 | $18.26 | 2026-03-20 17:22:22 |
| TXN-01000656 | DoorDash | $22.06 | $6.62 | $15.44 | 2026-03-20 17:11:40 |
| TXN-01000541 | DoorDash | $41.62 | $12.49 | $29.13 | 2026-03-20 16:46:14 |
| TXN-01001323 | GrubHub | $18.36 | $5.51 | $12.85 | 2026-03-20 16:43:39 |
| TXN-01000325 | DoorDash | $20.62 | $6.19 | $14.43 | 2026-03-20 16:14:32 |
| TXN-01001314 | GrubHub | $26.03 | $7.81 | $18.22 | 2026-03-20 15:45:06 |
| TXN-01000779 | UberEats | $40.99 | $12.30 | $28.69 | 2026-03-20 15:43:19 |
| TXN-01001883 | Toast | $14.89 | $0.39 | $14.50 | 2026-03-20 15:37:46 |
| TXN-01000181 | DoorDash | $37.23 | $11.17 | $26.06 | 2026-03-20 15:36:40 |
| TXN-01002403 | Clover | $31.78 | $0.76 | $31.02 | 2026-03-20 15:34:55 |
| TXN-01000789 | UberEats | $37.22 | $11.17 | $26.05 | 2026-03-20 15:24:43 |
| TXN-01002492 | Clover | $20.78 | $0.50 | $20.28 | 2026-03-20 15:20:48 |
| TXN-01000380 | DoorDash | $26.76 | $8.03 | $18.73 | 2026-03-20 15:15:24 |
| TXN-01000458 | DoorDash | $16.70 | $5.01 | $11.69 | 2026-03-20 15:15:13 |
| TXN-01000538 | DoorDash | $41.62 | $12.49 | $29.13 | 2026-03-20 14:58:58 |
| TXN-01000993 | UberEats | $29.06 | $8.72 | $20.34 | 2026-03-20 14:38:58 |
| TXN-01000549 | DoorDash | $35.13 | $10.54 | $24.59 | 2026-03-20 14:34:13 |