Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006471 | GrubHub | $81.41 | $24.42 | $56.99 | 2026-03-12 13:16:49 |
| TXN-01006183 | GrubHub | $76.66 | $23.00 | $53.66 | 2026-03-12 13:07:16 |
| TXN-01007180 | Toast | $56.04 | $1.46 | $54.58 | 2026-03-12 13:01:32 |
| TXN-01003590 | DoorDash | $40.93 | $12.28 | $28.65 | 2026-03-12 13:01:07 |
| TXN-01005499 | UberEats | $48.18 | $14.45 | $33.73 | 2026-03-12 13:00:30 |
| TXN-01002897 | DoorDash | $58.82 | $17.65 | $41.17 | 2026-03-12 12:56:05 |
| TXN-01004006 | DoorDash | $62.49 | $18.75 | $43.74 | 2026-03-12 12:55:02 |
| TXN-01002772 | DoorDash | $73.19 | $21.96 | $51.23 | 2026-03-12 12:52:46 |
| TXN-01004817 | UberEats | $48.04 | $14.41 | $33.63 | 2026-03-12 12:50:26 |
| TXN-01004541 | UberEats | $33.75 | $10.12 | $23.63 | 2026-03-12 12:50:23 |
| TXN-01008646 | Square | $67.08 | $1.95 | $65.13 | 2026-03-12 12:49:41 |
| TXN-01008480 | Square | $63.85 | $1.85 | $62.00 | 2026-03-12 12:49:23 |
| TXN-01006098 | GrubHub | $56.57 | $16.97 | $39.60 | 2026-03-12 12:49:09 |
| TXN-01003526 | DoorDash | $35.21 | $10.56 | $24.65 | 2026-03-12 12:47:59 |
| TXN-01005184 | UberEats | $76.71 | $23.01 | $53.70 | 2026-03-12 12:46:22 |
| TXN-01003465 | DoorDash | $51.50 | $15.45 | $36.05 | 2026-03-12 12:46:11 |
| TXN-01007340 | Toast | $64.04 | $1.67 | $62.37 | 2026-03-12 12:45:09 |
| TXN-01007747 | Toast | $59.15 | $1.54 | $57.61 | 2026-03-12 12:44:03 |
| TXN-01006418 | GrubHub | $35.41 | $10.62 | $24.79 | 2026-03-12 12:43:07 |
| TXN-01008552 | Square | $29.10 | $0.84 | $28.26 | 2026-03-12 12:42:34 |
| TXN-01003798 | DoorDash | $40.56 | $12.17 | $28.39 | 2026-03-12 12:38:53 |
| TXN-01005630 | UberEats | $56.91 | $17.07 | $39.84 | 2026-03-12 12:38:08 |
| TXN-01007363 | Toast | $60.04 | $1.56 | $58.48 | 2026-03-12 12:37:55 |
| TXN-01003832 | DoorDash | $32.85 | $9.86 | $22.99 | 2026-03-12 12:36:12 |
| TXN-01007559 | Toast | $62.72 | $1.63 | $61.09 | 2026-03-12 12:31:45 |