Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007853 | Square | $75.80 | $2.20 | $73.60 | 2026-04-02 13:25:10 |
| TXN-01008066 | Square | $65.42 | $1.90 | $63.52 | 2026-04-02 13:21:45 |
| TXN-01007035 | Toast | $28.64 | $0.74 | $27.90 | 2026-04-02 13:19:56 |
| TXN-01004940 | UberEats | $50.91 | $15.27 | $35.64 | 2026-04-02 13:18:36 |
| TXN-01007033 | Toast | $47.97 | $1.25 | $46.72 | 2026-04-02 13:18:35 |
| TXN-01008384 | Square | $34.09 | $0.99 | $33.10 | 2026-04-02 13:17:59 |
| TXN-01007754 | Toast | $74.85 | $1.95 | $72.90 | 2026-04-02 13:17:51 |
| TXN-01007481 | Toast | $54.09 | $1.41 | $52.68 | 2026-04-02 13:09:21 |
| TXN-01005882 | UberEats | $81.00 | $24.30 | $56.70 | 2026-04-02 13:06:06 |
| TXN-01008325 | Square | $71.91 | $2.09 | $69.82 | 2026-04-02 13:02:06 |
| TXN-01005394 | UberEats | $72.89 | $21.87 | $51.02 | 2026-04-02 13:01:12 |
| TXN-01007543 | Toast | $57.78 | $1.50 | $56.28 | 2026-04-02 12:59:02 |
| TXN-01005448 | UberEats | $69.24 | $20.77 | $48.47 | 2026-04-02 12:52:05 |
| TXN-01008079 | Square | $65.19 | $1.89 | $63.30 | 2026-04-02 12:51:33 |
| TXN-01003088 | DoorDash | $61.10 | $18.33 | $42.77 | 2026-04-02 12:51:03 |
| TXN-01008099 | Square | $57.00 | $1.65 | $55.35 | 2026-04-02 12:48:20 |
| TXN-01007811 | Toast | $53.77 | $1.40 | $52.37 | 2026-04-02 12:44:53 |
| TXN-01003659 | DoorDash | $84.58 | $25.37 | $59.21 | 2026-04-02 12:44:25 |
| TXN-01008875 | Clover | $44.90 | $1.08 | $43.82 | 2026-04-02 12:44:03 |
| TXN-01008301 | Square | $39.06 | $1.13 | $37.93 | 2026-04-02 12:42:21 |
| TXN-01002661 | DoorDash | $43.23 | $12.97 | $30.26 | 2026-04-02 12:40:18 |
| TXN-01002781 | DoorDash | $73.67 | $22.10 | $51.57 | 2026-04-02 12:38:55 |
| TXN-01002755 | DoorDash | $60.53 | $18.16 | $42.37 | 2026-04-02 12:37:01 |
| TXN-01003201 | DoorDash | $71.81 | $21.54 | $50.27 | 2026-04-02 12:32:28 |
| TXN-01004921 | UberEats | $58.82 | $17.65 | $41.17 | 2026-04-02 12:30:51 |